Walt Jaschek thinks large for you.

That’s the headline I wrote for this new, national print and direct mail campaign for Cast Paper Art, St. Louis-based artisans of seed paper invitations, which, when planted, really bloom! Like love. [Cue violins.]

But also artisans are art director Chuck Hart and photographer David Preston, who spent a week roaming the Midwest for just the right wildflowers to incude in the image, so that Chuck could work his Photoshop magic and create a striking ad that brides-to-be will notice. I think they will. Brides-to-be, what do you think?