“This is Care” print campaign for Central Baptist Hospital.
For Maring Weissman and its client Central Baptist Hospital, I wrote the tagline “This is Care” and the campaign that resulted, including this series of newspaper ads, named “Best of Show” winner in the National Healthcare Marketing awards. Creative director: Paul Maring. Designers: Chuck Hart, Paul Maring.
The “This is Care” campaign didn’t just have heart. It had legs. The same characters, tone and brand story fused an integrated campaign, including TV commercials, radio commercials, outdoor boards, web landing pages, animated banner ads, and even — here comes one now — bus wraps.
That Donna gets around.
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