Two new outdoor boards for the SSM Joint Replacement Center. Agency: Dovetail. Designer: Paul Maring. Writers: Paul and me. Everything I believe about advertising is communicated in these boards: (1.) People connect with brands via their hearts, not their heads. (2.) There’s nothing that can’t be made interesting. (3.) For a medium processed at 60 miles an hour, you gotta keep it simple.
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Walt Jaschek is a Clio-winning copywriter and brand message strategist in St. Louis, specializing in the Large Idea. Call Walt at 314-479-1966, email walt@waltnow.com.
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