Walt Jaschek thinks large for you.

For The Omni Health Clubs of Georgia, I wrote a series of direct mailers, bringing to life my tagline, “The Omni Difference,” and starring personal trainers from clubs in different cities. Here’s one example. The cover looks like this:

And opens to this answer:

And did this coupon, baby. Who says I’m above writing coupon copy? I’m not. And by the way, this one worked. As did the whole campaign. Huge influx of trials.

“The Omni Difference” campaign also included the “Omni Difference” website and a series of Omni Club ads.

Design: Chuck Hart. Photography: David Stradal. Agency: Spoke.