This is a shot of me and my frequent collaborator, art director Chuck Hart. Location: Laumeier Sculpture Park. Photographer: David Preston. We used this on a self-promotion direct mail piece and brochure. Hey, when you’ve got a real prop like this, use it.
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Walt Jaschek is a Clio-winning copywriter and brand message strategist in St. Louis, specializing in the Large Idea. Call Walt at 314-479-1966, email walt@waltnow.com.
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