December 14th, 2011
waltnow

“We wrote the book on ultra-orphan drugs,” said Centric Health Resources. “You should send out a book,” I said.

But, ah! It’s not really a book. It’s a 3-D mailer. And instead of book, it’s a container for an mp3 player with a book’s worth of information pre-loaded on a podcast. Imagine this in your inbox. Would your mind… be… blown?

Client: Centric Health Resources, Chesterfield, MO. Agency: Maring Weissman. Concept/copy: Me. Creative director/designer: Paul Maring. Production supervisor: Beth Marti-Maxwell. Account executive: Georgia Relich. 

I wrote the podcast script, too. Hardest damn thing I’ve written in my career. The podcast speaker was Craig Kephart, CEO. He was addressing professionals in Big Pharma, and I had to write the script as if I understood the “ultra-orphan drug market” as well as Craig, expert in the field. Just another day in life of a copywriter in the wacky world of healthcare.

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@WaltNow

Walt Jaschek is a Clio-winning creative director and copywriter in Saint Louis, eager to create results for you. Call 314-479-1966. Email walt@waltnow.com.

Walt leads brainstorms, often a creative way to start.

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