“See the Future”: award-winning TV spot about breast cancer by Dovetail for SSM Health Care.
“Best TV Campaign” in the 2011 Awards from the Missouri Association for Healthcare Marketing went to Dovetail’s series for SSM. I wrote two of the three spots in the campaign, including this one, “See the Future,” about advancements in breast cancer detection.
Creative Director: Paul Maring. Producer: Tom Barry, SSM. Director: Mike Sneeden. Production: Arbor Group.
I also wrote another spot in the award-winning campaign, “Nine New Knees.”
