…for Parkside Financial Bank & Trust, Clayton, Missouri. To its credit, this industry-leading bank now uses the “path” metaphor in all its messaging, and its URL is even http://ParksidePath.com. Here are a few images from the website, demonstrating how a rich, expressive tagline can be carried out. And on.
Need a tagline with this kind of messaging power? Call me. 314-479-1966. Need a great bank? Take the Parkside Path.
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Walt Jaschek is a Clio-winning copywriter and brand message strategist in St. Louis, specializing in the Large Idea. Call Walt at 314-479-1966, email walt@waltnow.com.
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