January 4th, 2012
waltnow

“Take the Parkside Path.” That’s the tagline I wrote…

…for Parkside Financial Bank & Trust, Clayton, Missouri. To its credit, this industry-leading bank now uses the “path” metaphor in all its messaging, and its URL is even http://ParksidePath.com. Here are a few images from the website, demonstrating how a rich, expressive tagline can be carried out. And on.

Need a tagline with this kind of messaging power? Call me. 314-479-1966. Need a great bank? Take the Parkside Path.

  1. waltnow posted this
Loading tweets...

@WaltNow

Walt Jaschek is a Clio-winning creative director and copywriter in Saint Louis, eager to create results for you. Call 314-479-1966. Email walt@waltnow.com.

Walt leads brainstorms, often a creative way to start.

Walt writes taglines, campaigns, TV, radio, websites, banner ads, social media, print ads, brochures, direct mail, videos, outdoor and comics.

Following