“Take the Parkside Path.” That’s the tagline I wrote…
…for Parkside Financial Bank & Trust, Clayton, Missouri. To its credit, this industry-leading bank now uses the “path” metaphor in all its messaging, and its URL is even http://ParksidePath.com. Here are a few images from the website, demonstrating how a rich, expressive tagline can be carried out. And on.



Need a tagline with this kind of messaging power? Call me. 314-479-1966. Need a great bank? Take the Parkside Path.