Walt Jaschek thinks large for you.

Good taglines don’t tag. They lead. They’re the engines of brand stories, not the cabooses. Here are 9 recent company taglines written by me, and brought to life by some great agencies and designers. Cool campaigns ensued.

“Take the Parkside Path.” That’s the tagline I wrote for Parkside Financial Bank and Trust of Clayton, Missouri. Agency: Studio X.

“Not a Bank. Better.” That’s the tagline I wrote for CEFCU Credit Union in Peoria, Illinois. Agency: Maring Weissman.

“Closer to Your Heart.” That’s the tagline I wrote for SSM Heart Institute of St. Louis, Missouri. Agency: Maring Weissman 

“Worry Less.” That’s the tagline I wrote for St. Andrew’s Resources for Seniors, University City, Missouri. Agency: Chuck Hart Design.

“The Omni Difference.” That’s the tagline I wrote for Omni Health Clubs in Georgia. Agency: Spoke Marketing.

“This is Care.” That’s the tagline I wrote for Central Baptist Hospital of Lexington, Kentucky. See the integrated marketing campaign to which this tagline gave theme and alignment. Agency: Maring Weissman.

“For a Mineral-Rich Future.” That’s the tagline I wrote for Arlan River Mining of St. Peter’s, Missouri. Agency: Behr Strategies, Thought Process.

“Lift Your Spirit.” That’s the tagline I wrote for the Villa Theresa senior living community in O’Fallon, Missouri. Agency: Chuck Hart Design.

Are you ready for a new tagline that really summarizes your brand story? Call me. I’ll walk you and your team through a fun but deliberate process that will get you to a killer tagline. And the untold riches it will bring. (What now? Walt Now. Call Walt Jaschek at 314-479-1966 or email walt@waltnow.com.)