Walt Jaschek thinks large for you.

“Have a Grain Day!” That’s the new tagline I wrote for Hodgson Mill, makers of delicious, whole grain cereals, baking mixes and pastas, available in a grocery store near you and in the Hodgson Mill store.

The line serves as the name of the new Hodgson Mill blog, where you can get tasty recipes, and read what “Have a Grain Day” means.

It also unites a new marketing campaign, including banner ads on prominent food and baking sites, and special promotions for the holidays. (Speaking of that: Want a chance to win a gift basket of Hodgson Mill products? Go for it!)

Kudos to Perry Probst, Ray Martin and Bob Goldstein at Hodgson Mill; PR specialist Julie Gustafson; media pro Judith Kaplan; and ace marketing consulting Tom Tipton, who brought us — and the campaign — together.

Now get out there and get some scrumptious, Hodgson Mill whole grain products for the holidays. And have a grain day!