Walt Jaschek thinks large for you.

“Have a Grain Day!” That’s the new tagline I wrote for Hodgson Mill, makers of delicious, whole grain cereals, baking mixes and pastas, available in a grocery store near you and in the Hodgson Mill store.

The line serves as the name of the new Hodgson Mill blog, where you can get tasty recipes, and read what “Have a Grain Day” means.

It also unites a new marketing campaign, including banner ads on prominent food and baking sites, and special promotions for the holidays. (Speaking of that: Want a chance to win a gift basket of Hodgson Mill products? Go for it!)

Kudos to Perry Probst, Ray Martin and Bob Goldstein at Hodgson Mill; PR specialist Julie Gustafson; media pro Judith Kaplan; and ace marketing consulting Tom Tipton, who brought us — and the campaign — together.

Now get out there and get some scrumptious, Hodgson Mill whole grain products for the holidays. And have a grain day!

For Maring Weissman and its client Central Baptist Hospital, I wrote the tagline “This is Care” and the campaign that resulted, including this series of newspaper ads, named “Best of Show” winner in the National Healthcare Marketing awards. Creative director: Paul Maring. Designers: Chuck Hart, Paul Maring.

The “This is Care” campaign didn’t just have heart. It had legs. The same characters, tone and brand story fused an integrated campaign, including TV commercials, radio commercials, outdoor boards, web landing pages, animated banner ads, and even — here comes one now — bus wraps.

That Donna gets around.

When I wrote the tagline “The Omni Difference” for Omni Health Clubs and its agency Spoke Marketing, I knew the line could launch an entire marketing campaign, which it did — including a new Omni Club website, Omni Club print ads, an Omni Club direct mail campaign, and even customized Omni Club bookmarks, like these:

Designer: Chuck Hart. Photographer: David Stradal. Agency: Spoke.

That’s the tagline I wrote for a flu-prevention campaign sponsored by the Health Institute of St. Louis and its marketing agency, GoBrandGo.  You’ll be seeing the “Sucks” campaign all around the city this Fall, at bus shelters, on outdoor boards, etc., and there’s a list of places to get the shot at FluShot-STL.com. By the way, I really believe in the flu shot.  I’ve gotten it 4 out of the 5 past years. The one year I didn’t get the shot, I got the flu. That sucked.

Good taglines don’t tag. They lead. They’re the engines of brand stories, not the cabooses. Here are 9 recent company taglines written by me, and brought to life by some great agencies and designers. Cool campaigns ensued.

“Take the Parkside Path.” That’s the tagline I wrote for Parkside Financial Bank and Trust of Clayton, Missouri. Agency: Studio X.

“Not a Bank. Better.” That’s the tagline I wrote for CEFCU Credit Union in Peoria, Illinois. Agency: Maring Weissman.

“Closer to Your Heart.” That’s the tagline I wrote for SSM Heart Institute of St. Louis, Missouri. Agency: Maring Weissman 

“Worry Less.” That’s the tagline I wrote for St. Andrew’s Resources for Seniors, University City, Missouri. Agency: Chuck Hart Design.

“The Omni Difference.” That’s the tagline I wrote for Omni Health Clubs in Georgia. Agency: Spoke Marketing.

“This is Care.” That’s the tagline I wrote for Central Baptist Hospital of Lexington, Kentucky. See the integrated marketing campaign to which this tagline gave theme and alignment. Agency: Maring Weissman.

“For a Mineral-Rich Future.” That’s the tagline I wrote for Arlan River Mining of St. Peter’s, Missouri. Agency: Behr Strategies, Thought Process.

“Lift Your Spirit.” That’s the tagline I wrote for the Villa Theresa senior living community in O’Fallon, Missouri. Agency: Chuck Hart Design.

Are you ready for a new tagline that really summarizes your brand story? Call me. I’ll walk you and your team through a fun but deliberate process that will get you to a killer tagline. And the untold riches it will bring. (What now? Walt Now. Call Walt Jaschek at 314-479-1966 or email walt@waltnow.com.)